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Effective Ways to Market Your Service Based Business

Jun 27, 2022

Here are three effective ways to market your business to help you save time and money.

In today’s newsletter, we will show you how to effectively market your service-based business.

Getting comfortable with marketing your business is essential if you want to create consistent leads and sales. As you get more seasoned, you’ll notice that certain strategies are more effective and can help fuel your business.

Ultimately, successful marketing can be the reason your business goes from side-hustle to your full-time job.

Unfortunately, marketing can be neglected due to a lack of time, skills, and perceived value.

What if you don’t know where to start?

If you don’t where to start with marketing, you’re not alone. It can be seen as:

  • Time-consuming
  • Expensive
  • Not effective
  • Scary

However, the steps below can help you become an effective marketer and grow your business.

Step 1: Set aside time for marketing! 

Marketing is crucial for growing your service business. By setting aside the time, you are ensuring you don’t neglect this part of your business.

We recommend blocking off time in your weekly calendar to hold yourself accountable. During this time block, find a place where you can work uninterrupted with your phone on Do Not Disturb.

This is your time; protect it.

Step 2: Ask for referrals.

Asking for referrals is a great way to gain exposure and meet potential clients.

You are your biggest advocate. Don’t be afraid to put yourself out there. 

One way to ask for referrals is before a project starts. Before you start work, ask “If I meet and exceed your expectations, would you be willing to introduce me to three people who I could help?”. When you set the expectation before you start work, you don’t risk your client feeling ambushed when you ask for a referral after your project with them is complete.

Step 3: Partner with other providers

Leaning on others in your network can establish new relationships while learning effective ways to market your business.

It’s easy to feel alone in the beginning stages of promoting your service, finding another entrepreneur who sells a complimentary service is a great person to reach out to. You can co-promote, and share entrepreneurial learnings with each other.

As you become more comfortable with marketing and do it consistently, you’ll be able to explore new avenues for your business.


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